Cross-linguistic marketing chaos
May. 12th, 2007 08:02 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
sister_luckBad punning across languages won't get me to drink this whatever-flavoured beer.
Beerpeople: We've got this new flavoured beer. It's disgusting, laughs in the face of beer-brewing tradition, but we need you to sell it to impressionable young people.
Adperson 1: It's a summer drink right? For barbecues? Tastes like lemonade, so it's perfect for people who hate beer?
Beerpeople: That's about it. Now sell it.
Adperson 2: Hmm. Summer. Party. Beach. starts singing Vamos a la playa ohohohooooo!
Adperson 1, 3, 4, 5 join in.
Adperson 1 (giggling maniacally): Playa. Feier. It's a rhyme!
Adperson 4: Only if you're drunk.
Adperson 5: That's the point, right?
Adperson 2: You know what would be really clever? Spelling it with a Vogel-Vau. 'Cause that beer's called V plus.
Adperson 3: Okay, we'll just ignore that the letter v in vamos doesn't have the same sound. The visual pun is enough.
Person on the street: /fɑmoz ɑlɑ faɪə/
Beerpeople: We've got this new flavoured beer. It's disgusting, laughs in the face of beer-brewing tradition, but we need you to sell it to impressionable young people.
Adperson 1: It's a summer drink right? For barbecues? Tastes like lemonade, so it's perfect for people who hate beer?
Beerpeople: That's about it. Now sell it.
Adperson 2: Hmm. Summer. Party. Beach. starts singing Vamos a la playa ohohohooooo!
Adperson 1, 3, 4, 5 join in.
Adperson 1 (giggling maniacally): Playa. Feier. It's a rhyme!
Adperson 4: Only if you're drunk.
Adperson 5: That's the point, right?
Adperson 2: You know what would be really clever? Spelling it with a Vogel-Vau. 'Cause that beer's called V plus.
Adperson 3: Okay, we'll just ignore that the letter v in vamos doesn't have the same sound. The visual pun is enough.
Person on the street: /fɑmoz ɑlɑ faɪə/
