You may know that Germany is hosting the Women's World Cup in football/soccer.
Traditionally, in Germany football is seen as a very male sport and the German Football Association didn't allow female teams within their ranks until 1970.
Now they're trying to sell the usual football merchandise, but with a little twist. This is "the beautiful side of 20Eleven" - which is the official slogan of the tournament.
At one of my local supermarkets males can buy - unofficial, I may add, t-shirts encouraging the players to swap their shirts, because that's what it's all about, right? (For those not in the know: it's one of the traditions in men's football that after a big match the opponents exchange their sweaty shirts.)
We could all chalk it up to gender equality, after all women watch men's football not just because it's a beautiful game but also for the players' fabulous bodies. Or we could say that this at least goes against the stereotype of female footballers being butch lesbians. They're so pretty now that the guys want to see them sans shirt. Or that age-old excuse: It's just a joke.
Still, I'm not laughing.
Traditionally, in Germany football is seen as a very male sport and the German Football Association didn't allow female teams within their ranks until 1970.
Now they're trying to sell the usual football merchandise, but with a little twist. This is "the beautiful side of 20Eleven" - which is the official slogan of the tournament.
At one of my local supermarkets males can buy - unofficial, I may add, t-shirts encouraging the players to swap their shirts, because that's what it's all about, right? (For those not in the know: it's one of the traditions in men's football that after a big match the opponents exchange their sweaty shirts.)
We could all chalk it up to gender equality, after all women watch men's football not just because it's a beautiful game but also for the players' fabulous bodies. Or we could say that this at least goes against the stereotype of female footballers being butch lesbians. They're so pretty now that the guys want to see them sans shirt. Or that age-old excuse: It's just a joke.
Still, I'm not laughing.